To Julian Hutabarat CPA, Beany Australia general manager, accountants do more than crunch numbers. They build partnerships with small business clients, nurture those relationships and help clients to achieve goals greater than simple tax compliance.
It starts at understanding who a business owner is and what they want to achieve, he says. Being able to communicate in everyday language – not “accountant speak” – increasingly involves offering a whole business service that helps clients to realise their personal and professional goals.
“Good advice comes from solid compliance, so that business owners have confidence their government obligations are being taken care of and their financial information is accurate,” says Hutabarat. “But the value is in using that information to present opportunities, as well as highlight risks, for moving forward.”
Beany uses technology designed to provide high-quality business and accounting services and advice to small business owners at a fixed monthly cost, so they can focus on goals and growth.
The company has developed software to collect all the necessary information accountants need to undertake engagement, onboarding, compliance, forecasts, budgets and more for SMEs.
Once online onboarding is complete, Beany appoints a personal accountant – who has access to all the requisite information to start work immediately – to the client. Clients then have access to unlimited support and advice.
Hutabarat believes this allows business owners to reach out with concerns without fear of bill shock, allowing accountants to address issues and seize opportunities as they arise.
One piece of advice
“Always challenge the status quo, not for the sake of change, but with the desire to improve. Come with your vision in mind and a solution on how you want to achieve it in both your professional and personal capacities.”
Ref: CPA
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