Plan is the most important!
First of all, the essay should have a general statement.
For example, people in the USA are gaining fat these days. 12% of men and 20% of women are overweight as compared to 5% of men and 10% of women 20 years ago.
Then the details about the focus should follow. It is narrowed down to children.
For eg, especially, the trend in the increase of obesity is in children. the increase is 3 times more now than the last 10 years. Advertising has been the big issue which causes debates among health officials, scholars, and legislators.
3rd stage, WHAT YOU GONNA TEST!
For eg, adverting should be banned to prevent obesity in children??
4th stage, YOUR THESIS STATEMENT.
Even if some supporters and health officials and parents are blaming advertising for the rise in obesity, strong evidence of conducted research shows that food advertising does not cause obesity.
